of purchase. Many, many tears ago, it would have been advantageous to be aware of violent or sexual cues in ones environment for survival. This is what has happened as a barrage of sexually-charged advertisements have become a permanent feature of the advertising landscape. Critics argue that these images are harmful because they encourage the perception that the primary purpose of women is to be sexually alluring. For years now, many have confidently chanted, Sex Sells! When studying the effectiveness of sexual content in advertising, it is often paired with violent content due to the similar surprising and arousing nature. Interestingly, both men and women adopt negative views of ethical causes exploiting women in this way, as the audience ends up questioning the integrity of a charity which would seemingly benefit from taking advantage of women.
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Unless strategically prevented, this can create unfortunate disparity in brand recognition and identification, especially when it comes to the inclusion of sexual content. As a rule, never use sex in a manipulative way, like this: SEX! Creative tip: For international find hookup now campaigns, and international audiences, keep in mind that sexual values and taboos very greatly around the world, from culture to culture. As the sex having to bear the offspring, women are more interested in a mate who will stay by their side and provide financial, emotional, intimate and physical protection. After evaluating research results, evolutionary advancements and numerous personal distinctions, it can be asserted that not only does sex not confidently sell, but it is dramatically harmful.
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